What is Cable TV?
Any channel viewers pay to access is Cable TV. Fox Sports, HGTV, or Comedy Central are all examples of cable TV channels. Cable channels air shows that attract particular audiences based on their interests. For example, the audience who tunes into HGTV is probably different than the audience who watches Fox Sports.
Cable TV vs Broadcast TV
There’s always confusion when it comes to the differences between cable advertising and broadcast advertising. Broadcast stations, such as ABC, NBC, CBS, or FOX, are delivered to viewers for free using public airwaves. Cable television includes all the other channels that users pay for. Although broadcast has bigger reach, cable shines in its ability to target audiences better through niche programming.
Benefits of Cable TV Advertising
Behavioral Targeting
Target customers based on lifestyles or interests. No matter who you are trying to reach, there is a network out there for you.
Branding Machine
Your ads will take center stage within the programs viewers watch every week.
Geo Targeting
Use your budget wisely and limit waste by focusing in on certain locales using geographic targeting.
More Affordable Than Broadcast
Boost Credibility
Your spot with the right message can enhance your brand perception and drive engagement.
Places where cable ads might run
We offer three audience packages to choose from. One with family content aimed at women ages 25 – 54, one with sports and content aimed at men ages 25 – 54, and one with news and content aimed at ages 50+. Ads may run on the networks below or on other similar content.
Family/Women ages 25-54
Sports/Men ages 25-54
News/Adults ages 50 and up
Cable TV Package Options
Select a package, an audience, and the number of creatives noted in your selected package. Please note that package size and variation in market size/cost affects the number of weeks in final buy (3-12 weeks).
Spots may be bumped for a variety of reasons including breaking news, political advertising, and sell-out situations. If this occurs, MPP will rebook your spots in comparable or better programming.
- Your total out of pocket is $1,500 for a package valued at $3,000!
- 70 total spots per week
- 14 spots per network per week (7x) 9 am – 4 pm, (7x) 4 pm – 12 midnight
- 5 of the highest rated networks in your zone
- Select 1 creative
- Your total out of pocket is $2,500 for a package valued at $5,000!
- 70 total spots per week
- 14 spots per network per week (7x) 9 am – 4 pm, (7x) 4 pm – 12 midnight
- 5 of the highest rated networks in your zone
- Select up to 2 creatives
- Your total out of pocket is $5,000 for a package valued at $10,000!
- 70 total spots per week
- 14 spots per network per week (7x) 9 am – 4 pm, (7x) 4 pm – 12 midnight
- 5 of the highest rated networks in your zone
- Select up to 3 creatives
Cable TV Ad Choices
Cable TV ads are video ads. Click the video to view the ad.
Hats – Business
Choose Hats – Business when ordering Cable TV advertising to select this ad.
Left Field – Auto
Choose Left Field – Auto when ordering Cable TV advertising to select this ad.
Cupcake – Business
Choose Cupcake-Business when ordering Cable TV advertising to select this
Name – Service
Choose Name – Service when ordering Cable TV advertising to select this ad.
Phone – Service
Choose Phone – Service when ordering Cable TV advertising to select this ad.
Parking – Auto
Choose Parking – Auto when ordering Cable TV advertising to select this