What is Cable TV?

Any channel viewers pay to access is Cable TV. Fox Sports, HGTV, or Comedy Central are all examples of cable TV channels. Cable channels air shows that attract particular audiences based on their interests. For example, the audience who tunes into HGTV is probably different than the audience who watches Fox Sports.

See the available Cable TV Package Options

View the Cable TV ads you can choose from

Places where cable ads might run

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Cable TV vs Broadcast TV

There’s always confusion when it comes to the differences between cable advertising and broadcast advertising. Broadcast stations, such as ABC, NBC, CBS, or FOX, are delivered to viewers for free using public airwaves. Cable television includes all the other channels that users pay for. Although broadcast has bigger reach, cable shines in its ability to target audiences better through niche programming.

Benefits of Cable TV Advertising

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Behavioral Targeting

Target customers based on lifestyles or interests. No matter who you are trying to reach, there is a network out there for you.

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Branding Machine

Your ads will take center stage within the programs viewers watch every week.

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Geo Targeting

Use your budget wisely and limit waste by focusing in on certain locales using geographic targeting.

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More Affordable Than Broadcast

Cable advertising usually costs less per spot compared to broadcast TV.

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Boost Credibility

Your spot with the right message can enhance your brand perception and drive engagement.

Places where cable ads might run

We offer three audience packages to choose from. One with family content aimed at women ages 25 – 54, one with sports and content aimed at men ages 25 – 54, and one with news and content aimed at ages 50+. Ads may run on the networks below or on other similar content.

Family/Women ages 25-54

Sports/Men ages 25-54

News/Adults ages 50 and up

Cable TV Package Options

Select a package, an audience, and the number of creatives noted in your selected package. Please note that package size and variation in market size/cost affects the number of weeks in final buy (3-12 weeks).

Spots may be bumped for a variety of reasons including breaking news, political advertising, and sell-out situations. If this occurs, MPP will rebook your spots in comparable or better programming.

$3,000

Cable TV campaign costing $3,000.
AOI Co-op pays $1,500 of this cost out of your available Co-op dollars.
The remaining $1,500 is billed to you in monthly installments.
Select 1 creative

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$5,000

Cable TV campaign costing $5,000.
AOI Co-op pays $2,500 of this cost out of your available Co-op dollars.
The remaining $2,500 is billed to you in monthly installments.
Select up to 2 creatives

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$10,000

Cable TV campaign costing $10,000.
AOI Co-op pays $5,000 of this cost out of your available Co-op dollars.
The remaining $5,000 is billed to you in monthly installments.
Select up to 3 creatives

ORDER NOW

Good to know: Every package gets the same work from the MPP team. What changes is your investment into your ads and how long your campaign runs. Bigger packages mean more people see your ad.