What are Display Ads?
Display ads, also known as banner ads, are digital advertisements placed on webpages in highly visible locations, such as the top of the page or along the sides. Chances are you’re familiar with display ads – they appear on more than 2 million websites in the Google Display Network alone. Display ads can be static or animated, depending on the technology used to make them. With plenty of targeting options available, display ads can be a powerful way to get your message in front of your target audience.
How Display Advertising Works
Display advertising campaigns are run through advertising networks like Google Ads. Marketers place display ads in front of a specific audience by using targeting options such as demographics, interests, geo-targeting, and more.
When a visitor comes to a website with display ads, an auction takes place. This auction happens in milliseconds, with the winning bidder placing their ad on the page for the user to see. Buyers adjust their bids and strategies to win more of the kind of traffic they want. Buyers can also limit how many times visitors see ads across multiple sites. Winning bids are split between the website that showed the ad (the publisher) and the service that served the ad (the ad exchange or network). This is part of what is called Programmatic Advertising. It’s how Google and Facebook make almost all their money.
Of course, programmatic advertising is a bit more complicated than that, but it’s a good place to start from.
If you’d like to know more, please visit: https://www.mediaplacepartners.com/media-services/digital-marketing/display-advertising/
Benefits of Display Advertising
Branding Machine
Significant Market Reach
Measurable Performance
Direct Link To Your Website
Display ads can send users directly to your homepage or a dedicated landing page of your website.
- Your total out of pocket is $750 for a package valued at $1,500!
- Billed in 3 monthly installments of $250.00.
- Sizes include: 300×250, 300×600, and 970×90
- Your total out of pocket is $1,500 for a package valued at $3,000!
- Billed in 3 monthly installments of $500.00.
- Sizes include: 300×250, 300×600, and 970×90
- Your total out of pocket is $3,000 for a package valued at $6,000!
- Billed in 6 monthly installments of $500.00.
- Sizes include: 300×250, 300×600, and 970×90
Display Ad Choices
These display ads are HTML5 ads. HTML5 allows for smooth and fluid animations while keeping the ad small so it isn’t using lots of user bandwidth. To view the animation of an ad, click on the ad and it will launch a preview into a new window. Note that the ads below are samples. Ads will animate for 30 seconds, then stop on the final frame with your agency information visible. Your name will be added after you place your order and you will have the opportunity to approve it before it goes live.
30 seconds is the max animation time allowed by advertising platforms.
Each package has 3 sizes of ads. Each ad in a set has the same messaging, but may have a different layout to better fit the dimensions of the ad. Sizes are specifically chosen to fill both desktop or mobile inventory.
Ad blocking software must be disabled to see preview ads.
You may notice a delay when the sample ads first load. This is normal and is not how the ad will run in production environments.
Grand Opening
Choose Grand Opening when ordering display advertising to select this ad.
Best Thing
Choose Best Thing when ordering display advertising to select this ad.
All The Bases
Choose All The Bases when ordering display advertising to select this ad.
Full Of Fails
Choose Full Of Fails when ordering display advertising to select this ad.
Hats
Choose Hats when ordering display advertising to select this ad.
