youtube logo

What is YouTube Pre-Roll?

YouTube is an online video sharing and social media platform with an annual viewership of over 200 million U.S. users per year. Engage your audience and deliver video assets digitally, before or during videos on YouTube and Google video partners utilizing Google’s machine learning and targeting by relevant Topics, Categories, and Pre-defined audiences such as In-Market for Insurance.

Targeting In-Market Users

One unique targeting feature allows us to target specific audiences who are “In-Market” for insurance on YouTube. This targeting strategy classifies and evaluates users based on their online browsing behavior and current purchase intent.

Note: YouTube advertising is considered a branding and awareness advertising strategy. Users have the ability to click, but it is not expected. Additionally, the In-Market targeting segment will represent only a portion of the overall digital strategy.

AOI YouTube Pre-Roll Ad Sample

Benefits of YouTube Advertising

Z

YouTube TrueView

Only pay for the video ads when someone watches a complete video (11-30 seconds) or interacts with the ad.

Z

In-Market Targeting

Target consumers who are currently “In-Market” for insurance products. 
Z

Direct Link to Your Website

Ads send users directly to the landing page of your choice.

Z

Available On Multiple Devices

YouTube is available on various devices where people consume video content, such as Mobile, Desktop, and Tablet. 

YouTube Pre-Roll Ad Choices

YouTube ads are video ads. Like traditional television commercials, they run at intervals before, between, and after video content. Click the video to view the ad.

Bad News – Auto 30s

Choose Bad News – Auto 30s when ordering OTT advertising to select this ad.

Bad News – Auto 15s

Choose Bad News – Auto 15s when ordering OTT advertising to select this ad.

Bad News – Business 30s

Choose Bad News – Business 30s when ordering OTT advertising to select this ad.

Bad News – Business 15s

Choose Bad News – Business 15s when ordering OTT advertising to select this ad.

Deal With – Business 30s

Choose Deal With – Business 30s when ordering OTT advertising to select this ad.

Deal With – Business 15s

Choose Deal With – Business 15s when ordering OTT advertising to select this ad.

Enough to Deal With – 30s

Choose Enough to Deal With – 30s when ordering OTT advertising to select this ad.

Enough to Deal With – 15s

Choose Enough to Deal With – 15s when ordering OTT advertising to select this ad.

Cupcake – Business

Choose Cupcake – Business when ordering YouTube Pre-Roll advertising to select this ad.

Name – Service

Choose Name – Service when ordering YouTube Pre-Roll advertising to select this ad.

Phone – Service

Choose Phone – Service when ordering YouTube Pre-Roll advertising to select this ad.

Parking – Auto

Choose Parking – Auto when ordering YouTube Pre-Roll advertising to select this ad.

Share This