What is OTT?
OTT, or Over-the-Top, is any online video content streamed on a device that can be connected to a TV or via smart TV, such as Roku, Amazon Fire, Apple TV, XBOX, Chromecast, and more. Over 64 million homes use OTT, with the number of cord-cutters and online subscribers climbing each month. Advertisements reach users while they consume content via streaming services such as DirecTV Now, Paramount+, ESPN, Sling, SpectrumTV, and many more.
Advertising on OTT
With OTT, you can choose the package that best meets your needs. The following OTT options are available:
- Open Inventory (most cost effective)
- News and Sports
- Lifestyle and Entertainment
Benefits of OTT Advertising
Premium Experience
OTT has unlimited pieces of inventory to serve your ad, providing ample opportunities for your message to reach potential customers in your community.
Zip Code Targeting
Ads can reach users who are the most valuable to your business – even those in your own backyard!
Multiple Devices
OTT is available on a variety of devices where people consume video content, such as Mobile, Desktop, Tablet, Smart Speaker, Smart Devices, and Connected Cars.
90%+ Completion Rate
OTT delivers one of the best ad experiences available. No clutter, no DVRs, and no skipping your ads.
- 3-month OTT campaign costing $3,000.
- AOI Co-op pays $1,500 of this cost out of your available Co-op dollars.
- The remaining $1,500 is billed to you in monthly installments.
- 6-month OTT campaign costing $6,000.
- AOI Co-op pays $3,000 of this cost out of your available Co-op dollars.
- The remaining $3,000 is billed to you in monthly installments.
- 10-month OTT campaign costing $10,000.
- AOI Co-op pays $5,000 of this cost out of your available Co-op dollars.
- The remaining $5,000 is billed to you in monthly installments.
Good to know: Every package gets the same work from the MPP team. What changes is your investment into your ads and how long your campaign runs. Bigger packages mean more people see your ad.
OTT Ad Choices
OTT ads are video ads. Like traditional television commercials, they run at intervals between show content. OTT ads run on devices such as ROKU, Firestick, Apple TV and more. Click the video to view the ad.
Family Hike – Auto
Choose Family Hike – Auto when ordering YouTube advertising to select this ad.
What if – Business
Choose What if – Business when ordering YouTube advertising to select this ad.
Mind Your Own Business – Business
Choose Mind Your Own Business – Business when ordering YouTube advertising to select this ad.
Bad News – Auto
Choose Bad News – Auto when ordering YouTube advertising to select this ad.
Bad News – Business
Choose Bad News – Business when ordering YouTube advertising to select this ad.
Deal With – Business
Choose Deal With – Business when ordering YouTube advertising to select this ad.
Enough to Deal With
Choose Enough to Deal With when ordering YouTube advertising to select this ad.
Hats – Business
Choose Hats – Business when ordering YouTube advertising to select this ad.
Left Field – Auto
Choose Left Field – Auto when ordering YouTube advertising to select this ad.
Name – Service
Choose Name – Service when ordering YouTube advertising to select this ad.