What is OTT?

OTT, or Over-the-Top, is any online video content streamed on a device that can be connected to a TV or via smart TV, such as Roku, Amazon Fire, Apple TV, XBOX, Chromecast, and more. Over 64 million homes use OTT, with the number of cord-cutters and online subscribers climbing each month. Advertisements reach users while they consume content via streaming services such as DirecTV Now, Paramount+, ESPN, Sling, SpectrumTV, and many more.

Advertising on OTT

 With OTT, you can choose the package that best meets your needs. The following OTT options are available:

  • Open Inventory (most cost effective)
  • News and Sports
  • Lifestyle and Entertainment

 

Benefits of OTT Advertising

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Premium Experience

OTT has unlimited pieces of inventory to serve your ad, providing ample opportunities for your message to reach potential customers in your community.

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Zip Code Targeting

Ads can reach users who are the most valuable to your business – even those in your own backyard!

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Multiple Devices

OTT is available on a variety of devices where people consume video content, such as Mobile, Desktop, Tablet, Smart Speaker, Smart Devices, and Connected Cars.

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90%+ Completion Rate

OTT delivers one of the best ad experiences available. No clutter, no DVRs, and no skipping your ads.

OTT Ad Choices

OTT ads are video ads. Like traditional television commercials, they run at intervals between show content. OTT ads run on devices such as ROKU, Firestick, Apple TV and more. Click the video to view the ad.

Family Hike – Auto

Choose Family Hike – Auto when ordering OTT advertising to select this ad.

Wedding – Auto

Choose Wedding – Auto when ordering OTT advertising to select this ad.

What If – Business

Choose What If – Business when ordering OTT advertising to select this ad.

Mind Your Own Business – Business

Choose Mind Your Own Business – Business when ordering OTT advertising to select this ad.

Bad News – Auto

Choose Bad News – Auto when ordering OTT advertising to select this ad.

Bad News – Business

Choose Bad News – Business when ordering OTT advertising to select this ad.

Deal With – Business

Choose Deal With – Business when ordering OTT advertising to select this ad.

Enough to Deal With

Choose Enough to Deal With when ordering OTT advertising to select this ad.

Hats – Business

Choose Hats – Business when ordering OTT advertising to select this ad.

Left Field – Auto

Choose Left Field – Auto when ordering OTT advertising to select this ad.

Name – Service

Choose Name – Service when ordering OTT advertising to select this ad.

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