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 What is Cable TV?

Any channel viewers pay to access is Cable TV. Fox Sports, HGTV, or Comedy Central are all examples of cable TV channels. Cable channels air shows that attract particular audiences based on their interests. For example, the audience who tunes into HGTV is probably different than the audience who watches Fox Sports.

See the available Cable TV Package Options
View the Cable TV ads you can choose from
Places where cable ads might run
Order Now

Cable TV vs Broadcast TV

There’s always confusion when it comes to the differences between cable advertising and broadcast advertising. Broadcast stations, such as ABC, NBC, CBS, or FOX, are delivered to viewers for free using public airwaves. Cable television includes all the other channels that users pay for. Although broadcast has bigger reach, cable shines in its ability to target audiences better through niche programming.

Cable TV sports

 

Benefits of Cable TV Advertising

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Behavioral Targeting

Target customers based on lifestyles or interests. No matter who you are trying to reach, there is a network out there for you.

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Branding Machine

Your ads will take center stage within the programs viewers watch every week.

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Geo Targeting

Use your budget wisely and limit waste by focusing in on certain locales using geographic targeting.

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More Affordable Than Broadcast

Cable advertising usually costs less per spot compared to broadcast TV.
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Boost Credibility

Your spot with the right message can enhance your brand perception and drive engagement.

Places where cable ads might run

We offer three audience packages to choose from. One with family content aimed at women ages 25 – 54, one with sports and content aimed at men ages 25 – 54, and one with news and content aimed at ages 50+. Ads may run on the networks below or on other similar content.

Family/Women ages 25-54

Cable logos - family/women 25-54

Sports/Men ages 25-54

Sports/men age 25-34

News/Adults ages 50 and up

Cable logos - news/adults 50 and older

Cable TV Package Options

Select a package, an audience, and the number of creatives noted in your selected package. Please note that package size and variation in market size/cost affects the number of weeks in final buy (3-12 weeks).

Spots may be bumped for a variety of reasons including breaking news, political advertising, and sell-out situations. If this occurs, MPP will rebook your spots in comparable or better programming.

$1,500
  • Your total out of pocket is $1,500 for a package valued at $3,000!
  • 70 total spots per week
  • 14 spots per network per week (7x) 9 am – 4 pm, (7x) 4 pm – 12 midnight
  • 5 of the highest rated networks in your zone
  • Select 1 creative
ORDER NOW
$2,500
  • Your total out of pocket is $2,500 for a package valued at $5,000!
  • 70 total spots per week
  • 14 spots per network per week (7x) 9 am – 4 pm, (7x) 4 pm – 12 midnight
  • 5 of the highest rated networks in your zone
  • Select up to 2 creatives
ORDER NOW
$5,000
  • Your total out of pocket is $5,000 for a package valued at $10,000!
  • 70 total spots per week
  • 14 spots per network per week (7x) 9 am – 4 pm, (7x) 4 pm – 12 midnight
  • 5 of the highest rated networks in your zone
  • Select up to 3 creatives
ORDER NOW

Cable TV Ad Choices

Cable TV ads are video ads. Click the video to view the ad.

Bad News – Auto 30s

Choose Bad News – Auto 30s when ordering OTT advertising to select this ad.

Bad News – Auto 15s

Choose Bad News – Auto 15s when ordering OTT advertising to select this ad.

Bad News – Business 30s

Choose Bad News – Business 30s when ordering OTT advertising to select this ad.

Bad News – Business 15s

Choose Bad News – Business 15s when ordering OTT advertising to select this ad.

Deal With – Business 30s

Choose Deal With – Business 30s when ordering OTT advertising to select this ad.

Deal With – Business 15s

Choose Deal With – Business 15s when ordering OTT advertising to select this ad.

Enough to Deal With – 30s

Choose Enough to Deal With – 30s when ordering OTT advertising to select this ad.

Enough to Deal With – 15s

Choose Enough to Deal With – 15s when ordering OTT advertising to select this ad.

Hats – Business

Choose Hats – Business when ordering Cable TV advertising to select this ad.

Left Field – Auto

Choose Left Field – Auto when ordering Cable TV advertising to select this ad.

Cupcake – Business

Choose Cupcake-Business when ordering Cable TV advertising to select this

Name – Service

Choose Name – Service when ordering Cable TV advertising to select this ad.

Phone – Service

Choose Phone – Service when ordering Cable TV advertising to select this ad.

Parking – Auto

Choose Parking – Auto when ordering Cable TV advertising to select this

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